Kura delivers real-time optimized PMPs that help advertisers maximize measurable outcomes through programmatic advertising & CTV.
Kura is a Signal Intelligence engine that scores every impression in real time, before the bid, against the outcome you want to drive.
Every bid request is evaluated against 50+ exposure variables (live location, context, device, timing) in under 10 ms.
Impressions are selected and curated into a PMP based on their probability to drive your outcome: a store visit, a conversion, a lift.
Every measured outcome feeds back into the model. Campaigns get sharper over time, automatically.
A programmatic engine that buys the impressions most likely to deliver your outcome. In real time.
Kura doesn't sell audiences upstream. Every decision happens at impression level, scored in the bid stream, against the outcome you want to drive.
A neural engine evaluates every bid on 50+ variables (location, context, device, timing) and returns a probability tuned to your outcome before the auction closes.
Impressions that clear the threshold flow into a dedicated PMP, tuned to a single outcome. The ones that don't are simply not bought.
Every measured outcome feeds back into the model. Weights recalibrate nightly, accuracy drifts upward. No human intervention, no retuning.
The same Signal Intelligence engine, applied to every outcome that matters for your business. Store visits today, purchase intent and ad attention rolling out in the coming weeks.
Deterministic location signals combined with 50+ exposure variables, aggregated into a PMP that drives measurable in-store traffic.
See it in actionBehavioral and contextual signals scored in real time to target impressions most likely to convert further down the funnel.
Scoring based on viewability, engagement and attention signals, served only to inventory where the ad will actually be seen.
For every campaign, Kura provides real-time dashboards covering all the metrics that matter.
Kura operates on consented identifiers, used exclusively for the campaign objective they were collected for.
Every signal is collected under CNIL-approved consent, with full legal basis review and purpose limitation.
All data is stored and processed exclusively on servers located within the European Union. No transfers outside the EEA.
Every identifier flows through TCF consent before reaching Kura. Opt-outs are respected end-to-end and data is deleted on request.
IAB TCF v2.3 signals honored end-to-end. Users keep full control, opt-out is respected across the chain, from bid request to attribution.
Get in touch to explore how Kura can transform your programmatic campaigns.